A. Starting a Business

Purpose

Teach the practical skills required to grow a business from the early stage to a durable, scalable organization.
Scaling is not just “more customers.”
Scaling is the disciplined transition from founder-doing-everything to systems, people, and processes doing the work reliably.

This is where most founders either level up — or the company stalls.

Core Principle

A business scales when it becomes repeatable.

A company grows once it can:

• hire people who can deliver the same quality

• build processes that create consistent outcomes

• measure what matters

• standardize operations

• create reliable customer experience

Scaling = more people + more systems + more accountability, without losing quality.

The Five Components of Scaling a Business

1. Hiring the First 10, 50, 200 People

People are the engine of scale.

Scaling requires shifting from “I do everything” to “I build a team that does the work well.”

At each stage, hiring changes:

First 10 people:

• generalists

• problem-solvers

• high adaptability

• everyone wears multiple hats

• culture is set by proximity to founders

First 50 people:

• begin adding specialists

• establish first managers

• define roles and responsibilities

• early org structure forms

First 200 people:

• more formal leadership

• process owners

• functional teams (ops, sales, finance, HR)

• culture must be intentionally maintained

Great companies hire slowly, raise standards as they scale, and avoid compromising on early leadership.

2. Building Processes

Repeatability is the foundation of scale.

Processes create:

• consistency

• predictability

• higher quality

• lower errors

• faster onboarding

• reduced reliance on founders

Processes start simple:

• checklists

• standard operating procedures (SOPs)

• templated communications

• defined workflows

Operations improve through iteration, not perfection on day one.

3. Delegating

Founders must shift from doer → manager → leader.

Delegation is not getting rid of tasks; it is transferring:

• responsibility

• authority

• accountability

• ownership of outcomes

Delegation enables:

• higher strategic focus

• faster organizational learning

• more empowered employees

• clearer structure

A founder who refuses to delegate becomes the bottleneck to growth.

4. Accountability

Clear expectations and measurable outcomes.

Accountability means:

• setting goals

• defining metrics

• reviewing performance

• addressing issues quickly

• rewarding excellence

• removing chronic underperformance

Accountability raises organizational standards and creates execution discipline.

5. Dashboards & KPIs (The Measurement System)

Metrics turn performance into clarity.

Scaling requires measurement systems that track:

• sales

• revenue

• margins

• throughput

• customer satisfaction

• operations KPIs

• quality metrics

• financial health

• cycle times

Dashboards make performance visible.
KPIs make performance measurable.
Both make growth manageable.

Why This Section Matters

A business does not scale because it gets bigger.
A business scales because it gets better at being consistent.

Scaling requires:

• stronger people

• clearer roles

• reliable processes

• disciplined delegation

• accountability

• measurement systems

This section teaches your audience how companies grow from small, hands-on teams to durable, multi-level organizations — exactly the journey you lived at Superb and will repeat with Hesketh Capital.